A family roofing contractor in Farmersville, TX
Str8Forward Roofing is based at 202 Maple St, Farmersville, TX 75442. We keep roofing Str8Forward: clear explanations, honest answers, and help that fits your home.
Str8Forward help
We explain the parts of your roof in plain language and help you choose the right help for your situation.
A clear request, then next steps
We review what you need and reply on your preferred contact before confirming the work or an appointment.
A local team
Based in Farmersville and helping nearby communities. Reach us at (469) 328-1753.

Froy Santibanez
Owner
Froy is a highly experienced and skilled roofing professional with over 10 years of experience in the industry. Born in Dallas, Texas, he attended the University of North Texas before pursuing a career in roofing. Froy is an Xactimate specialist and a leak repair specialist. He named the company Str8Forward to reflect his commitment to being direct and providing an honest service to clients.

Ruben Santibanez
Crew Supervisor
With a team of skilled professionals who have extensive experience and access to all necessary tools, Ruben is committed to ensuring complete customer satisfaction on every project. Ruben prides himself on working around clients' schedules and completing projects efficiently and quickly.

Marco Santibanez
Sales Manager
Marco Santibanez, a Dallas native, graduated from Princeton High School and is the youngest brother among the Santibanez family. With experience working on the installation crew and gaining valuable insights from spending time on roofs, Marco brings both skill and knowledge to his role in sales management.

Marco Resendiz
Sales Representative
Marco Resendiz is passionate about creating meaningful connections and delivering exceptional results with energy and expertise. Committed to understanding unique homeowner needs, Marco brings a people-first approach, dedication, and patience to every project.

Hugo Cruz
Sales Representative
Victor Hugo Cruz Cortes (Hugo) comes from a family with a strong commercial and sales background. Driven by a passion for direct customer contact, Hugo focuses on addressing homeowner needs and sharing accurate roofing knowledge.

Jose Romero
Sales Representative
Based in Texas, Jose Romero is known for being solution-oriented and bringing an energetic, positive vibe to every project. Jose believes that building genuine connections with homeowners and earning their trust is the foundation of doing things the right way.

Eduardo Mendoza
Sales Representative
Raised in Plano, Eduardo Mendoza is a driven and competitive professional with a strong work ethic. Eduardo takes pride in being reliable, detail-oriented, and committed to clear communication and a great experience for every client.
Want to talk it through?
Call the office or request an estimate. Staff review your request before confirming anything.