Owner

Froy is a highly experienced and skilled roofing professional with over 10 years of experience in the industry. He was born in Dallas, Texas and attended the University of North Texas before deciding to pursue a career in roofing. Froy is an Xactimate specialist and a leak repair specialist. He named his company, Str8Forward, to reflect his commitment to being direct and providing an honest service to his clients.

Crew Supervisor

With a team of skilled professionals who have extensive experience and access to all the necessary tools, Str8forward Roofing and Ruben are committed to ensuring complete customer satisfaction on every project. Ruben prides himself on providing the best possible customer service by working around clients' schedules and completing projects efficiently and quickly. He strives to exceed expectations and deliver exceptional results.

Sales Manager

Marco Santibanez, a Dallas, Texas native, graduated from Princeton High School and is the youngest brother among the members of the Santibanez Str8Forward company. Following in his brothers' footsteps, he has embraced a career in sales for the Str8Forward Roofing team. With experience working on the installation crew and gaining valuable insights from spending time on roofs, Marco brings both skill and knowledge to his role as a sales representative. He is passionate about providing clients with the best service and ensuring their homes are well taken care of.

Sales Representative

Hi! I'm Marco Resendiz, passionate about creating meaningful connections and delivering exceptional results with energy, expertise, and creativity. I’m committed to excellence and thrive on helping clients succeed by understanding their unique needs and providing tailored solutions. Outside of work, I love playing guitar, smoking barbecue, and spending time with friends and family—hobbies that fuel my creativity and reinforce dedication and patience, qualities I bring to my professional life. Driven by a belief in lasting relationships and positive impact, I’m excited to turn clients’ visions into reality with a people-first approach and innovative solutions.

Sales Representative

My name is Victor Hugo Cruz Cortes, but everyone calls me Hugo. I come from a small, supportive family—just my parents and older sister—and I’m very family-oriented. I enjoy exercising, running, boxing, and playing soccer, which I’m best at, though I occasionally relax by the pool. I became a roofing salesman because my family has a commerce background, and I’ve always been drawn to sales. I love the job’s direct customer contact, which lets me address their needs and share accurate roofing knowledge.

Sales Representative

My name is Jose Romero, and I’m based in Texas. As the oldest of three and a proud family man, I value responsibility, trust, and strong relationships. Outside of work, you’ll usually find me watching sports or getting lost on a golf course. I’m known for being solution-oriented and for bringing an energetic, positive vibe everywhere I go. I believe that building genuine connections with my home owners and earning their trust is the foundation of doing things the right way.

Sales Representative

Raised in Plano, I’m a driven and competitive professional with a strong work ethic and a focus on results. As the oldest sibling, I developed a natural leadership mindset and a sense of responsibility that carries into my work every day. I take pride in being reliable, detail-oriented, and committed to delivering quality work while providing clear communication and a great experience for every client.